Snap Lens Fest*

(motion design)
(visual identity)
(*produced at Brand New School)

Lens Fest is an annual event that solidifies Snap's position as a global leader in augmented reality and as a company shaping the future of the camera.

With the creative messaging “dream it, build it”, we celebrate the Snap Lens community and each creators’ innovative ideas. By incorporating lens work into our design, we created an inclusive and playful visual system across a vast range of medias: promotional videos, E-mail templates, presentation templates, motion graphics, social media posts and website design.  

(website design)

We designed the website for the main event and Lens Awards. 


Below are a few fun explorations from the early design process. 

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© copyright 2024. cathy xiao.


© copyright 2022. cathy xiao.