Patagonia

(style frames)
(brand ident)

Patagonia values nature and protecting our planet. This sequence articulates their vision through a nature based narrative set in a fantasy environment. The story begins with a deer in a deforested environment, she follows a whale that guides her to a beautiful natural habitat where animals live happily.

Individual Project

(styleframes)

(process)

The biggest growth I experienced with this project was technical development, where I mastered third party plugins to create realistic renders. Some tools I utilized are Octane Render, Forester and Quixel Bridge. To make my workflow more effective, I used Procreate and Photoshop to paint over early style frames to determine which lighting and composition work the best. This process enhanced the lighting bringing emphasis on the main character.