Patagonia
(style frames)
(brand ident)
(brand ident)
Patagonia values nature and protecting our planet. This sequence articulates their vision through a nature based narrative set in a fantasy environment. The story begins with a deer in a deforested environment, she follows a whale that guides her to a beautiful natural habitat where animals live happily.
Individual Project
(styleframes)
(process)
The biggest growth I experienced with this project was technical development, where I mastered third party plugins to create realistic renders. Some tools I utilized are Octane Render, Forester and Quixel Bridge. To make my workflow more effective, I used Procreate and Photoshop to paint over early style frames to determine which lighting and composition work the best. This process enhanced the lighting bringing emphasis on the main character.
The biggest growth I experienced with this project was technical development, where I mastered third party plugins to create realistic renders. Some tools I utilized are Octane Render, Forester and Quixel Bridge. To make my workflow more effective, I used Procreate and Photoshop to paint over early style frames to determine which lighting and composition work the best. This process enhanced the lighting bringing emphasis on the main character.
(brainstorm and sketches)