Hello! I am Cathy Xiao, a motion and graphic designer who connects design with emotion.
︎︎︎SELECTED WORKS
Unspoken System is a series of three short stories that explore the repercussions of social behaviors such as conformity, ignorance, and the human desire for liberation.
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︎︎︎VIEW FULL PROJECT
Kanopy
(motion montage)
(branding)
(motion montage)
(branding)
Kanopy is a digital streaming platform collaborating with public and academic libraries to offer patrons free and high quality films. The rebrand goal aims to foster education and expand people’s worldview.
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︎︎︎VIEW FULL PROJECT
A Sun
(animation)
(title sequence)
(animation)
(title sequence)
A Sun, a Taiwanese film by Chung Mong-hong, is an authentic portrayal of a family bearing the hardship of unmet expectations and unspoken grief. The sequence focuses on a single thread intertwining, creating a pattern of lines that form an endless knot.
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︎︎︎VIEW FULL PROJECT
Patagonia
(style frames)
(brand ident)
(style frames)
(brand ident)
Patagonia values nature and protecting our planet. This sequence articulates their vision through a nature based narrative set in a fantasy environment.
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︎︎︎VIEW FULL PROJECT
Black Swan
(style frames)
(title sequence)
(style frames)
(title sequence)
This concept focuses on the internal conflict Nina experiences throughout the film. Water acts as a framing device that represents the obstacle and enabler of Nina transforming into “Black Swan”.
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︎︎︎VIEW FULL PROJECT
Soundtrack Your Life
(style frames)
(branding)
(style frames)
(branding)
Making music a part of everyday life has been Spotify’s focus as a service. The concept for Spotify’s “Soundtrack Your Life” explores the notion of music being a source of stress relief and unburdening for many people, especially busy students.
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︎︎︎VIEW FULL PROJECT
In Other Wor(l)ds
(book design)
(design research)
(book design)
(design research)
To live is to translate. In the multicultural world we live in today, translation is required everywhere. The structure of the book explores translation in both literal and cultural perspectives.
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︎︎︎VIEW FULL PROJECT
LA in Other Wor(l)ds
(transmedia)
(transmedia)
To accompany the book launch for In Other Wor(l)ds, this interactive map invites Los Angeles dwellers to share their opinions about the city in another language.
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︎︎︎VIEW FULL PROJECT
Dream Age
(book design)
(exhibition catalog)
(book design)
(exhibition catalog)
Dream Age is a hypothetical exhibition about postwar Japanese experimental art, focusing specifically on photography and theater. This design showcases the avant-garde artists who broke away from the dominant journalistic tradition of Japanese photography to create raw, subjective images of the world around them.
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︎︎︎VIEW FULL PROJECT
